New partnership with Timbre Group to lend support to the local music scene.Both brands have come together because of a common goal: To raise the profile of Singapore’s musicians. Audio-Technica has also been appointed as the Official Microphone for Timbre Group. The partnership between the two brands started in 2011, when Audio-Technica sponsored the microphones for the group’s first Mandarin and English pop-rock venue, Switch by Timbre. Timbre has been synonymous with home grown music and its music venues are being used as platforms to showcase Singapore talents. This movement is in line with the values Audio-Technica has been advocating.
Audio-Technica will now be sponsoring Timbre’s key initiative: Singapore Originals, a series put up by Timbre Music to recognize independent, original musical works. The series features up-and-coming Singapore musicians and puts a spotlight on their music. It is held every last Wednesday of the month at Timbre @ The Substation. Xin Chuang (新 创) is the mandarin spin-off of this, which is held at Switch.