BROADCAST ASIA, SINGAPORE — Audio-Technica (S.E.A.) (Booth 5M8-02) concluded a successful 4-day trade show exhibition from 17 June to 20 June 2014 at Marina Bay Sands. This exhibition was open to all registered personnel from the broadcast and production industry.
During the event, Audio-Technica showcased the brand new System 10 Camera-Mount Digital Wireless System, a digital wireless system designed to provide rock-solid performance along with easy setup and clear, natural sound quality. Operating in the 2.4 GHz range, far from TV and DTV interference, this system offers extremely easy operation and instantaneous channel selection.
VIPs were given a tour and a detailed explanation about the new System 10 Camera Mount.
System 10 Camera Mount is being showcased in live broadcast setting with the Audio-Technica media wall as the backdrop.
The other key new product which was featured was the AT99 Electret Condenser Microphones, which provides clear and high-quality sound recording for your videos. Compact and lightweight, they are perfect for extended periods of filming.
CANON has showcased their EOS 650D and EOS 60D Digital SLR cameras together with the AT-99 series microphones as a sleek and effective combination.
On top of the full array of Audio-Technica’s award-winning microphones and headphones on display, the exhibition also featured a Single System Recording (Pre-Production DSLR/Active Interface Box Operation Workflow) and a Dual System Recording (Pre-Production Film Cameras/Audio Recorder Operation Workflow) to illustrate the usability of Audio-Technica’s microphones in various recording configurations. Our partners for this showcase included Panasonic, Black Magic Design and City mUSIC
Single System Recording Operation Workflow (illustrated with Audio-Technica BP4073, AT831b, ATH-M50x, Panasonic AG-GH4U and AG-YAGHG)
Dual System Recording Operation Workflow (Illustrated with Audio-Technica BP4073, AT831b, Blackmagic Pocket Cinema Camera and Zoom H6 Handy Recorder)
Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica’s primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica’s creation of audio products.
For more information about Audio-Technica, please visit www.audio-technica.com.sg.
For media queries, please contact:
Audio-Technica (S.E.A.) Pte Ltd
1 Ubi View, #01-14 Focus One,
Tel: +65 6749 5686
Fax: +65 6749 5689