Indonesia, 18 September 2014 — Audio-Technica (S.E.A.) has appointed PT Santika Multi Jaya as their new distributor in Indonesia. PT Santika will focus on expanding and increasing the presence of Audio-Technica in the professional audio market in Indonesia.
PT Santika Multi Jaya is an independent contractor and distributor in Indonesia, specializing in the design of sound systems, room acoustics, and speech intelligibility. They have been a leader in professional audio systems in Indonesia. Trusted by distinguished professional audio brands to represent and distribute their products there, PT Santika carries a diverse line up of brands.
PT Santika’s core business is in the rental and installation market, and has been on the look out for a brand with quality microphones to complement its existing line up of products. Audio-Technica was the perfect fit, with their high-performance and broad range of audio products ranging from live sound microphones, wireless systems to installed sound microphones.
“It’s a real challenge for everybody in Santika Multi Jaya to have one of the big names in the microphone world and we believe that with the quality and range of products of Audio-Technica, Indonesia will experience wider option of good quality microphones.” Tanto, Marketing Department, Santika Multi Jaya)
Audio-Technica is also confident that the expertise of PT Santika’ design and installation team will be able to help realize the full potential of their products. Audio-Technica microphones have set performance standards for major concert tours, broadcast and recording studios, corporate and government facilities and house-of-worship venues around the world.
“It’s great to have Audio-Technica to be the latest member in our product family. It will not only strengthen our position in the industry but also give the market another great product to choose.” Cahyo, Sales Department, Santika Multi Jaya
Under this distributorship agreement, PT Santika will have the rights to distribute the full product line-up of Audio-Technica’s professional microphones, including the flagship 5000 series wireless systems, and Artiste Elite® vocal microphones and the Engineered Sound series of installed microphones, which require proficiency in microphone knowledge in order to handle them.
“This partnership came about naturally. PT Santika Multi Jaya being the leader in Indonesia for distribution, installation and rental will bring the full range of Audio-Technica’s products to greater heights. With the wide network and customer base from PT Santika Multi Jaya, more end-users will be able to experience products from us which they have not tried before. The key to this partnership is our shared passion of listening to good sound. So we are really glad that this relationship has worked out well.” Teng Shaokai, Sales Manager, Regional Pro-Audio division, Audio-Technica (S.E.A.).
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Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica’s primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica’s creation of audio products.
For more information about Audio-Technica, please visit www.audio-technica.com.sg.
For media queries, please contact:
Audio-Technica (S.E.A.) Pte Ltd
1 Ubi View, #01-14 Focus One,
Tel: +65 6749 5686
Fax: +65 6749 5689