Audio-Technica Conducts Microphone Seminars

3 Nov - SG, 5 Nov - BKK, 7 Nov - JKT

South East Asia, 10 November 2014 – Audio-Technica has just concluded a successful Microphone Seminar 2014 Tour in Singapore, Bangkok and Jakarta. Alexander Lepges, Product Manager at Audio-Technica Europe, was the featured speaker of the seminar. An expert in the field, he has amassed more than 10 years of practical experience. Alex has also overseen the wired and wireless microphone system setup in the Summer and Winter Games in Athens and Beijing.

Over 250 people including system integrators, consultants, dealers and end-users attended the seminars organised by Audio-Technica Southeast Asia and their regional distributors, Vichai Trading (1983) Co in Thailand, and PT Kairos Multi Jaya in Indonesia. The main topics for the seminar were Achieving Surround Sound in Live Broadcasts of Sporting Events and The Future of Wireless: Digital vs Analogue.

“With the Microphone Seminars, we wanted to share some unique expertise that Audio-Technica has gathered thus far. Next year is an important year for Singapore as we are hosting the SEA Games. We hope that through sharing our experiences in the Summer and Winter Games, broadcasters will gain a different perspective about sound. “said Teng Shaokai, Regional Sales Manager of Audio-Technica Southeast Asia. “In addition, we also wanted to clarify some doubts about Digital wireless system that many end-users had in mind. Are they better? Why digital?”     



Alex Lepges from A-T Europe




Audio-Technica Microphone Seminar 2014 in Jakarta




Audio-Technica Bangkok Microphone Seminar at Vichai (1983) Trading Co.



Audio-Technica has been bringing audiences around the world closer to the sporting action in the Games since 1996, with over 3500 microphones employed to capture crucial sound details in each sport. From the crack of a bat in baseball, to the swishing of an arrow flying through the air in archery. “Sound conveys emotions” Alex explained, “And what we aim to do is to evoke emotions in people who watch the Games at home, for them to feel like they are right at the heart of the action.”

The seminar comes about at a time when Singapore is gearing up for the Southeast Asian Games that will be held in 2015. Audio-Technica hopes to share their expertise in the sound design of live broadcast sporting events. “There is no right or wrong way to do surround sound,” Alex clarified, “We just want to show you how Audio-Technica does Surround Sound, and to inspire everyone to try and find even better ways of doing it and feed that back to us.”             



Alex also spoke on the Digital VS Analogue wireless microphone system debate and debunked popular misconceptions about the two. He introduced the System 10 as a system that overcomes the bandwidth limitation of the UHF-TV-channel range (of occupying less than 200kHz of spectrum) by making use of the 2.4GHz, thereby allowing a good range and good audio quality at the same time.

The System 10 Digital Wireless System operates on a 2.4Ghz range but comes with three types of diversity assurance (frequency, time and space). This provides an extremely reliable and high-fidelity system. System 10 is also a versatile solution available in three receiver versions: Standard, Stomp box and the Camera-mount for different applications. These receivers can be paired with either a handheld vocal microphone or a UniPak® body-pack transmitters designed for use with lavalier, headworn and instrument microphones as well as electric guitars.




System 10 Digital Wireless System


Dante™ Network Microphones


The other key highlight of the seminar was the introduction of the industry’s first Dante Microphone that combines audio with IT, the ATND971 from Audio-Technica. A perfect fit for boardrooms and other meeting spaces, Network Microphones feature simple, inexpensive Ethernet connectivity, outstanding sound quality. There is also a Red/Green LED status indicator and an integrated user switch to control anything from triggering a video camera pan/tilt to a room’s lighting preset and much more.


Alex emphasized that the ATND971 is not only the first DANTE microphone ever, but also introduces General Purpose Input/Output (GPIO) via DANTE. This can trigger a local mute or be used in remote mode to trigger contact closures on compatible Dante devices. Network microphones offer an easily scalable solution as Dante can support up to 512 bidirectional audio channels. There are already several DSP Matrix Mixer companies out there in the market that support this GPIO of Audio-Technica’s DANTE microphone within their control software. In general, every DANTE system will work seamlessly with the ATND971 as a DANTE transmitter.




To learn more about Audio-Technica and the Games, please visit:


To learn more about System 10, please visit:


To learn more about the ATND971, please visit:


For high res images, please click: here





About Audio-Technica:

Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, A-T now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.


Winner of numerous industry awards, Audio-Technica manufactures products that set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities, house-of-worship venues, and more. A-T microphones are chosen for critical government installations such as the U.S. House of Representatives and Senate. Audio-Technica microphones and wireless systems are also selected for major broadcast music events, including the GRAMMY® Awards and the Rock & Roll Hall of Fame induction ceremonies.


Audio-Technica products have provided seamless audio coverage and technical support in U.S. presidential debates since 1988. A-T mics also deliver versatile solutions at high-profile sports broadcasts, including World Cup Soccer, the Super Bowl, and the Commonwealth Games, as well as the Summer Games in Beijing (2008), Athens (2004), Sydney (2000), and Atlanta (1996), and the Winter Games in Vancouver (2010), Torino (2006) and Salt Lake City (2002).


With other operating companies in Europe, Singapore and Hong Kong, Audio-Technica today is a global leader in its field, committed to providing superior performance and exceptional value for customers around the world.


For media queries, please contact:

Jermaine Koh

Marketing Executive

Audio-Technica (S.E.A) Pte Ltd

1 Ubi View, #01-14 Focus One,

Singapore 408555

Tel: +65 6749 5686

Fax: +65 6749 5689

Email: jermaine@audio-technica.com.sg


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