Audio-Technica x Munkong : MSR7 Thailand Relaunch

4 July 2015

With the growth of mobile accessories in Thailand’s lifestyle market, RTB Technology Company believes that Wearable Devices and Home Connected Devices will become the main business-driven strategy. In order to meet the demands of the new generation consumers, electronic devices are now required to be innovative products and not just for fashion sake. RTB Technology Company is able to fulfill their core vision of offering more innovative products through the partnership with Audio-Technica as the latest addition to the list of brands they markets and distributes.



RTB Technology unveiled Audio-Technica as one of their core brand for wearable devices to an attendance of 50 media partners and 40 key channel partners. Sales of headphones have been a key success for RTB Technology and Dr. Joe Vatanasombut, Managing Director of RTB is proud to announce this partnership. “Audio-Technica is a top quality Japanese audio manufacturer with a wide range of headphones/earphones that meets the demands of Thailand’s end-users.” Mr Vatanasombut says. 

During the press launch, RTB Technology showcased products from Audio-Technica’s key line-ups like the most acclaimed studio monitoring M-Series, In-Ear Monitor Series, Hi-Res Audio range of products such as ATH-MSR7 and the limited edition ATH-ESW9LTD.

Following the introduction of Audio-Technica to Thailand’s key media and distribution channels, RTB Technology and Audio-Technica teamed up with Munkong Gadget to “Re-launch MSR7” in Thailand. 



Held on 4 July at HEAR by Munkong, Siam Paragon, the “Re-launch” was a line-up of fun-filled activities. Kick starting the day with a mini “Dragonball” themed cosplay showcase to spread the Japanese heritage of Audio-Technica that caught the attention of many. Other activities also included games and lucky draw to keep AT fans engaged. They are required to participate in a selfie hunt of “Ninjas” that were deployed around Siam Paragon in order to gain points in exchange for discounts and Audio-Technica novelties.

AT fans of Thailand also got to audition the star of the show, ATH-MSR7, Hi-Res Audio headphones and Audio-Technica’s first hybrid headphone amplifier, the AT-HA5050H. Encompassed with Transistors-Tube and Bipolar, the amplifier is able to create a unique sound characteristic and provides the “punch” needed with additional warmth tonal quality. Best paired with ATH-W5000 ebony wood headphones, the AT-HA5050H is a class of its own.



Participants could also stand a chance to the grand prize of ATH-W1000Z and AT-HA21 headphones amplifier set. “Super Saiyan Power” to Audio-Technica and Munkong Gadget!

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