Audio-Technica supports "The Martin Experience" with the System 10 Pro

2 September 2015

Singapore -   Audio-Technica was recently honoured to be one of the co-sponsors for The Martin Experience jointly organised by City Music Co. Pte Ltd and C.F. Martin and Co. This year’s event saw the 2nd edition of the annual guitar clinic and showcase of one of the oldest and most celebrated acoustic brands in the world. 


The Martin Experience 2015


To kick off the event, The Martin Experience provided the audience with a comprehensive session on the history of the Martin Acoustic Guitars, where guests were brought on a learning journey from where it all started in 1833 to the key milestones of the company and finally a glimpse at the future of Martin Guitars. 


The event was also lined up with star-studded performers such as the likes of Diana Ponzio, Alarice, Syafiq Azman and Jack Ho. Diana, the main host of the event, entertained the audience with her extensive knowledge on Martin Guitars and her experiences with them over the years.



Diana Ponzio sharing her experiences


Syafiq Asman then gave an amazing performance on the Martin Guitar GPCRSGT which just won the Best In Show award at the 2015 Summer NAMM Show a couple of weeks ago.


Syafiq Asman with the award-winning Martin Guitar GPCRSGT


Last but not least, popular City Music ambassadors Jack Ho and Alarice wowed their fans with their voices accompanied by a skillful showcase on their own Martin guitars. Trust Alarice, an avid fan of Audio-Technica microphones, to bring along her beloved AE3300 Artist Elite Condenser Mic which she has been using consistently for the past 3 years.


City Music brand ambassador, Alarice, with the AE3300 Artist Elite Condenser Mic


City Music brand ambassador, Jack Ho, with the System 10 PRO Digital Wireless Microphone


Throughout the event, Audio-Technica’s ATW-1322 System 10 Pro 2.4 Ghz Wireless Handheld System was also put to good use as it allowed the performers to move around the stage freely and truly engage with the audience. The venue, SMU, was a good location to prove the capability of the System 10 Pro to work in a heavily congested environment. All in all, we are proud that the System 10 Pro aced the test without experiencing any drop outs during the event despite the crowd and presence of several other WIFI devices.


After watching the stage performances, we moved on to the display area with the most amazing collection of acoustic guitars, from limited edition models to extremely rare vintage guitars worth tens or even hundreds of thousands of dollars. It was a real feast seeing all these amazing guitars put together in one place and the showcase definitely increased our understanding on the evolution of guitars throughout the years and the different types of guitars used by musicians today.


Martin Guitar showcase


All in all, the event was a huge success and it was a great night of beautiful guitars, old friends and awesome music. Once again, thank you to the wonderful folks from City Music and C.F.Martin. We had a blast!


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