Audio-Technica will be launching its latest campaign video “Audiolog: SG” at the opening of BroadcastAsia 2016 tomorrow. To showcase the prowess of its Broadcast & Production microphones and 40-Series Studio microphones, Audio-Technica (S.E.A.) engaged the assistance of Location Sound Engineer, Mr Justin Loh. Together, the team conducted location recording at various popular landmarks around the island to encapsulate Singapore’s different traditions and cultures.
Encapsulating the diverse soundscape of Singapore
“There are many sounds around us that we often take for granted. We wanted to highlight the unique soundscape of ASEAN’s key cities as ASEAN has one of the most diverse cultures in the world”, enthused Audio-Technica’s Regional Manager, Mr Teng Shaokai, “Singapore was chosen to be the first city as it has many different environments, from the natural landscape at the recently appointed UNESCO site Singapore Botanic Gardens, to the bustling colourful heartlands, to the developed and fast-paced urban skyline.”
Singapore's first UNESCO World Heritage Site: Singapore Botanic Gardens
To accurately capture the key sounds in this three locations, Audio-Technica (S.E.A.) specifically appointed Mr Loh to use his technical knowledge to design different miking techniques for each environment using a selection of Audio-Technica microphones. “Of course with good microphones, we need to find a good location sound engineer”, says Mr Teng. “Without doubt, Justin is our number one choice as our working relationship with him has spanned across 4 years already since our first collaboration on the famous Singaporean movie “Ah Boys to Men”. Justin has a good knowledge of Audio-Technica microphones as well as creative miking techniques which allows him to fully utlise the wide range of microphones from Audio-Technica.”
Mr Justin Loh is known to be a big fan of Audio-Technica products
When asked about his opinion on Audio-Technica microphones, Mr Loh had nothing but praises for the brand and the products. “I am a big fan of Audio-Technica microphones. I use them in my work mainly for feature films and documentaries. For this video, I specifically chose broadcast shotgun microphones like the BP4025 and BP4027, and 40-series studio microphones like the AT4050ST as I felt that they could best bring out the unique sounds in the different environments. Different environments require different miking applications and with Audio-Technnica’s wide range of microphones, I could easily select the best-fits for each situation.”
BP4027, one of the Audio-Technica microphones used for the recording
With the launch of its first successful video, the team’s future plan is to bring this campaign to other parts the South-East Asian region.