Audio-Technica opens new Pro-Audio Demo Experience Centre in Singapore

25 July 2016

Audio-Technica (S.E.A.) has developed a dedicated Pro-Audio Demo Experience Centre at its head office in Singapore.

The new facility houses the wide range of Audio-Technica professional audio products from the live, studio and installed sound categories. Existing or potential customers can look forward to experiencing Audio-Technica’s latest creations first- hand and use the comprehensive offerings to find the most appropriate audio products to meet their various needs.

The new “Pro-Audio Demo Experience Centre” in Singapore


“We realised that the demands for microphones knowledge and solutions are very high in the ASEAN region. With this Demo Experience Centre, we are able to tailor different kinds of training and hands-on session with our customers”, said ShaoKai, Regional Sales Manager for Pro-Audio Division.


One of the mics displays in the Pro-Audio Demo Experience Centre


The Experience Centre also acts as a testing room for the latest products launched by Audio-Technica to provide a more stable technical support centre in Singapore for the South-East Asia’s System Integration and Music Industry. The new Pro-Audio Demo Experience Centre is part of Audio-Technica’s broader plan for increased customer outreach and education this year. Aside from the centre, Audio-Technica has also been making efforts to link up with various educational institutions to provide market insights on the regional audio industry and also give training courses on miking techniques and specific audio equipment.


Our instructor, Mr Eugene, presenting ATUC50.


“In the last few years, Audio-Technica developed some of the most innovating products ranging from Dante Microphones to Digital Wireless System to Digital Conference System to meet the current Installation demands around the world. We want to educate and provide sound advice for our customers to allow them to understand our offerings and at the same time, we would like to hear their feedback on our products. True to A-T’s slogan “Always Listening”, this is a commitment to both ourselves and to our customers to continue to make products that they need and what ASEAN needs. This is what this Pro-Audio Demo Experience Centre is all about”, ShaoKai said.


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