Audio-Technica Supports The Local Arts Scene As Official Microphone Sponsor For Crescendo the Musical

1 November 2016

Singapore, November 1st, 2016 Audio-Technica  is proud to be the official microphone sponsor of Crescendo The Musical》, the first-ever Xin Yao Musical adapted from the popular Xin Yao television drama series, Crescendo. Crescendo The Musical, with the support of National Arts Council, is proudly brought to you by Shining Entertainment Investment, Ocean Butterfly Music and WaWa Pictures.


The television series tells of a few Xin Yao enthusiasts who had to endure years of hard toil and sacrifices in pursuit of their musical dreams. The series, which aired last October, garnered tremendous support from Xin Yao fans stretching from the 1980s. Due to the serial’s popularity, it was nominated for Best Drama Serial at the Star Awards 2016. Its theme song, 《好想告诉你》was also nominated for Best Theme Song at the show as well.


The Official Poster


Crescendo the Musical will feature more than 20 Xin Yao classics during the live performance such as Love’s Refuge恋之憩》, Heart of Universe 《心宇寂星》, Knowingly《明知道》, Your Reflection 《你的倒影》, Encounter 《邂逅》,  Let the Night Gently Fall 《让夜轻轻落下》 and Forgetting the Past 《遗忘过去》. These Xin Yao classics will be re-interpreted and performed by Singapore’s leading artistes Shane Pow (Beam Artists and Top 10 Most Popular Male Artiste Winner 2015/2016), Darren Tan (Project Superstar Season 2 winner), Brain Ng (The Changing Point Productions artiste), Bonnie Loo (Mediacorp artiste), Youyi (Mediacorp artiste) and Boon Hui Lu (singer-songwriter for HIM International Music).



Crescendo Press Media on 13 September 2016 at Blisshouse


As the official microphone sponsor of Crescendo the Musical, Audio-Technica celebrates with the artists an important development in Singapore’s musical industry during the 1980s whose influence still rebeverates across the musical industry until today. As part of our support for local music, Audio-Technica has provided the cast each with ATH-M50x studio monitoring headphones to better rehearse for this musical which debuts on 16 December 2016 at Kallang Theatre. The ATH-M50x studio monitoring headphones is Audio Technica’s most critically acclaimed headphone model praised by top audio engineers for its accurate audio monitoring across an extended frequency range.



Audio-Technica’s Managing Director, Vincent Chan, presenting ATH-M50x to the cast


To show our support to this musical, Audio-Technica will give away a pair Crescendo the Musical tickets (worth $96) with every selected purchase from 1st November to 30th November 2016 with the following Authorised Dealers:

Promotion Models

Authorized Dealers


ATH- M70x, ATH-R70x

City Music

Peace Centre

1 Sophia Road, #02-12/13

Singapore 228149

ATH-M50x, ATH-M70x, ATH-R70x, ATH-MSR7

Stereo Electronics

1)      Plaza Singapura

68 Orchard Road, #04-06

Singapore 238839

2)      VivoCity

1 Harbourfront Walk, #02-118/119

Singapore 098585

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