Singapore, 17th July 2018 – Audio-Technica, a leading innovator in transducer technology for over 50 years, announces its global sponsorship of Playing For Change (PFC), a global movement created to inspire and connect the world through music, born from the shared belief that music has the power to break down boundaries and overcome distances between people. Playing For Change’s primary focus is to record and film musicians performing in their natural environments and combine their talents and cultural power in innovative videos known as Songs Around The World. Additionally, Audio-Technica’s sponsorship also extends to the Playing For Change Band and the Playing For Change Foundation – a separate global 501(c)3 nonprofit organization dedicated to creating positive change through music and arts education. The foundation develops and supports school music programs in underserved communities around the world, providing free classes in music, dance and languages that combine cultural traditions with technology.
As the exclusive microphone and headphone sponsor of Playing For Change, Audio-Technica will provide global support and equipment for PFC and the PFC Band, in addition to advocating for PFC at events year-round. Audio-Technica will also donate microphones and headphones for the PFC Foundation in its efforts to assist underserved communities.
Phil Cajka, Audio-Technica U.S. President and C.E.O., stated, “Playing For Change represents the ways in which music unites us around the world. We are proud to support their endeavors, and we look forward to serving as an advocate for their efforts throughout the year.”
Mark Johnson, Playing For Change CEO/Co-Founder, remarked, “We are excited to have Audio-Technica joining in our ongoing mission. Much of what PFC does involves getting audio in the field – a task to which Audio-Technica microphones and headphones are well suited. Audio-Technica also understands that music is about people, that it’s our global language and heritage, and it must be preserved and cherished! We look forward to working with A-T as a close partner and together show that great sound is everywhere.”
About Playing For Change:
Playing For Change was born in 2002 as a shared vision between co-founders, Mark Johnson and Whitney Kroenke, to hit the streets of America with a mobile recording studio and cameras in search of inspiration and the heartbeat of the people. To date, their acclaimed Songs Around The World videos – unique audio video collaborations of artists performing songs together from stunning locations across the globe – have garnered more than 500 million views in 195 countries with their first video, “Stand By Me,” accumulating over 100+ million YouTube views on its own. These videos led to the formation of the Playing For Change Band – a tangible, traveling representation of the organization’s mission, featuring musicians met along their journey; and establish the Playing For Change Foundation – a separate 501(c)3 nonprofit organization dedicated to developing and supporting music and art schools for children around the world. Through these efforts, Playing For Change aims to create hope and inspiration for the future of our planet.
For more information, please visit http://www.playingforchange.com.
Photo Caption: (BACK L-R) Greg Johnson (PFC Director of Business Development); Jason Tamba, Robin Moxey, Tula (PFC Band Members); Mark Johnson (Co-PFC Founder), and Chantz Powell (PFC Band member). (FRONT L-R) Mateo Aupitre, Keiko Komaki, Titi Tsira (PFC Band members); Roxanne Ricks (Artist Relations Manager and Events Specialist, Audio-Technica U.S., Inc.); Mermans Mosengo, Pablo Correa (PFC Band members); and Raan Williams (PFC Producer), at the 2018 GoPro Mountains of Music Festival in Vail, Colorado. Photo by Taylor Jenson.