Singapore — Audio-Technica (S.E.A.) has appointed AV United as their new distributor in Malaysia. AV United will focus on expanding and increasing the presence of Audio-Technica in the professional audio market in Malaysia.
AV United is one of the industry’s established provider of equipment for the professional audio and visual business sectors, providing innovative, high quality and cost effective solutions in Malaysia since 1995. Their preferred product range have proven to be leaders in their respective fields offering both value for money, reliability and backup service.
Chin Foo Heng , Managing Director for AV United, said “We will now be able to provide a total audio and visual solution to the Malaysia market. Our company status has received an immediate morale boost with Audio-Technica. The synergy between Audio-Technica and AV United will allow both companies to provide the market with the best quality audio solution.”
Under this distributorship agreement, AV United will have the rights to distribute Audio-Technica microphones, as well as their award-winning professional headphones, the M-Series. AV United will also be distributing Audio-Technica’s turntables and cartridges.
“Our brand presence in Malaysia is long overdue but we are sure that with AV United’s commitment to build the brand, Audio-Technica can achieve a greater market share in Malaysia.” Teng Shaokai, Sales Manager, Regional Pro-Audio division, Audio-Technica (S.E.A.).
Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica’s primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica’s creation of audio products.
For media queries, please contact:
Audio-Technica (S.E.A.) Pte Ltd
1 Ubi View, #01-14 Focus One,
Tel: +65 6749 5686
Fax: +65 6749 5689