Audio-Technica South East Asia Celebrates 26th Anniversary
The year 2021 marks the Silver Jubilee of Audio-Technica (S.E.A.) - a milestone for the company. However, the world is still facing an unprecedented global health crisis last year and hence it is not a time for celebration.
This year 2022, Audio-Technica (S.E.A.) turns 26 and it is important for us to reflect on the past, and more importantly, to focus on the future.
Audio-Technica (S.E.A.) was officially founded 26 years ago, given the exclusive distribution rights within South East Asia from Audio-Technica Corporation. With the rich audio heritage that can be traced back 60 years ago, Audio-Technica Corporation believes that their consumer and professional audio products will greatly benefit and bring listening joy to the ASEAN markets.
Audio-Technica (S.E.A.) began as a joint venture between Victor Electronic Co Pte Ltd and Audio-Technica Corporation. Laying a strong foundation in Singapore, Audio-Technica (S.E.A.) has expanded the distribution channels across ASEAN markets. It was not until 20 years later when Audio-Technica Corporation acquire the company to further develop its full potential and focus on long term growth in ASEAN markets.
All these changes over the last 26 years came with great efforts from the pioneers and current staffs which resulted in Audio-Technica (S.E.A.) being able to establish a strong and long term relationship across the ASEAN networks.
Through the strong distribution partners, Audio-Technica (S.E.A.) is able to drive its businesses through passion, knowledge, expertise, hard work and focus on customer service by a sustainable approach.
To all our employees, customers, stakeholders and friends – I thank you for your continual commitment to Audio-Technica (S.E.A.).
We are all prepared to make this company stronger by finding solutions to the challenges within our industry and creating a deep and lasting connections within South East Asia.
Stay safe and I hope to see you soon again.
Happy 26 years of ATSEA!
Teng Shaokai (S.K.)
Audio-Technica (S.E.A.) Pte Ltd