Audio-Technica Introduce Premium Wireless Headphones ATH-SR50BT
After releasing the ATH-SR30BT recently with an outstanding 70 hours battery life span, Audio-Technica is proud to announce the launch of the Sound Reality ATH-SR50BT premium wireless headphones, which combines the freedom of cord-free music listening with Audio-Technica’s latest advancements in Bluetooth® audio and rechargeable battery. The ATH-SR50BT (SRP: SGD 298) delivers best-in-class wireless audio performance along with effortless control and ultra-comfort on-the-go. Boasting a noise-reduction mode, listeners can minimise the ambient sounds around them that interfere with the audio performance.
For improved awareness the ATH-SR50BT harbours a quick hear-through function – a simple click on the left housing button and you can hear the world around you – ideal if you need to listen to train or airport announcements while travelling. The consistent hear-through mode is also available when you want to keep listening to the music but also want to be aware of ambient situation. These ambience control functions are easily managed by the Connect app, to set the noise reduction or hear-through modes.
Touch and swipe controls enable quick and easy management of music and calls, while comfort is a priority when out and about – soft memory foam ear pads and headband ensure a secure but snug fit. An impressive 28-hour battery life from a single charge allows the music to keep playing on long journeys and commutes.
Exclusively designed 45 mm drivers deliver a natural, accurate and dynamic audio over a wireless connection, while users can opt for a wired connection when the battery is low or for the playback of detailed and studio-quality high-resolution audio via compatible smartphones and portable music players. The ATH-SR50BT supports the latest Bluetooth 5.0 wireless technology and aptX, AAC and SBC streaming codecs.
Available in Black, the ATH-SR50BT comes with an audio cable, USB charging cable and carrying pouch. Its fold-flat design allows easy storage and its soft memory-foam earpads and headband ensure long-wearing comfort.
Audio-Technica’s new ATH-SR50BT is priced at SRP: SGD 298 and will be available for purchase in Singapore from October 2019 onwards.
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About Audio-Technica
Founded in 1962, Audio-Technica established itself in the Japanese domestic market with the success of phonograph cartridges. A decade later, the company diversified and focused on the specialization of manufacturing sound devices. Since 1994, Audio-Technica has continued to meet and identify new market environments, customer needs and technological advancements. This is best reflected in the superior sound quality delivered by the various series ranging from wired and wireless microphones to headphones.
Audio-Technica’s primary goals have always been to provide products that truly satisfy its customers as well as beneficial to society. The Company has always strived to take on an innovative approach to development, using excellent technology and marketing capabilities to build a strong brand image.
Today, Audio-Technica boasts an extensive and diversified business portfolio encompassing both consumer and professional use of its various audio and video equipment, telecommunications and computer components and accessories, optoelectrics products and food production equipment. The Company aims to forge ahead, playing a major role in the technological advancement of superior sound quality from Audio-Technica’s creation of audio products.
For more information about Audio-Technica, please visit https://sea.audio-technica.com/.
For media queries, please contact:
Marketing Department
Audio-Technica (S.E.A) Pte Ltd
1 Ubi View, #01-14 Focus One,
Singapore 408555
Tel: +65 6749 5686
Fax: +65 6749 5689
Email: marketing@audio-technica.com.sg
